Ashley Forman

Sr. Manager, Consumer & Shopper Insights at Utz Brands, Inc. | MBA, Vanderbilt Owen

Role
Sr Manager, Consumer & Shopper Insights at Utz Brands, Inc.
Location
Dallas, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ashley Forman

Highly motivated marketing professional with 17 yrs of experience across consumer & innovation insights, strategy, brand management and agency account management. Known for an innovative spirit and results-driven approach, excelling in leveraging deep consumer insights to address unmet needs with innovative solutions. A collaborative partner, building strong cross-functional relationships to successfully grow a diverse array of new white space innovations to $1B+ brands including Bai, 7UP, Snapple, Miller Lite, Bank of America, and Bayer.

Experience

  1. Sr Manager, Consumer & Shopper Insights

    Utz Brands, Inc.

    Jan 2025 — Present

Education

  • Northwestern University

    BA, Communication Studies, Business Institutions

    2003 — 2007

  • Vanderbilt University Owen Graduate School of Management

    MBA, Marketing, Brand Management

    2011 — 2013

Skills

  • Project Management
  • Strategic Planning
  • Management
  • Microsoft Office
  • Leadership Development
  • Sharepoint
  • Visio
  • Microsoft Word
  • Data Analysis
  • Leadership
  • Microsoft Excel
  • Analysis
  • Training
  • Business Analysis
  • Change Management
  • Process Improvement
  • Program Management
  • Recruiting
  • Team Leadership
  • Powerpoint
  • Presentations
  • Performance Metrics
  • IT Governance
  • Public Speaking
  • Consulting
  • Cross-Functional Team Leadership

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Ashley Forman — Sr Manager, Consumer & Shopper Insights at Utz Brands, Inc. in Dallas, TX, US | Unifers