Ashley Forman
Sr. Manager, Consumer & Shopper Insights at Utz Brands, Inc. | MBA, Vanderbilt Owen
- Role
- Sr Manager, Consumer & Shopper Insights at Utz Brands, Inc.
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Ashley Forman
Highly motivated marketing professional with 17 yrs of experience across consumer & innovation insights, strategy, brand management and agency account management. Known for an innovative spirit and results-driven approach, excelling in leveraging deep consumer insights to address unmet needs with innovative solutions. A collaborative partner, building strong cross-functional relationships to successfully grow a diverse array of new white space innovations to $1B+ brands including Bai, 7UP, Snapple, Miller Lite, Bank of America, and Bayer.
Experience
Sr Manager, Consumer & Shopper Insights
Jan 2025 — Present
Education
Northwestern University
BA, Communication Studies, Business Institutions
2003 — 2007
Vanderbilt University Owen Graduate School of Management
MBA, Marketing, Brand Management
2011 — 2013
Skills
- Project Management
- Strategic Planning
- Management
- Microsoft Office
- Leadership Development
- Sharepoint
- Visio
- Microsoft Word
- Data Analysis
- Leadership
- Microsoft Excel
- Analysis
- Training
- Business Analysis
- Change Management
- Process Improvement
- Program Management
- Recruiting
- Team Leadership
- Powerpoint
- Presentations
- Performance Metrics
- IT Governance
- Public Speaking
- Consulting
- Cross-Functional Team Leadership
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