Ashley McCulloch
Casino, I-Gaming and Sports Betting Strategist | Unleashing Market Potential & Delivering Explosive Growth | WISE LV Membership Chair | MBA - Vanderbilt University | Emerging Leaders in Gaming 40 under 40
- Role
- Vice President North America at Evoplay
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Ashley McCulloch
Experienced executive with more than 13 years of diverse Gaming expertise spanning sports, casino, VLT and interactive gaming sectors. Proven track record of driving growth in new markets, implementing best practices, and establishing operational structures for business success and partnerships. Skilled in various areas including sales, customer strategy, product development, and growth initiatives within real money gaming and iGaming software, hardware, and technology domains. Consistently excelling in sales, product development, budgeting, and marketing. Demonstrated ability in P&L management, surpassing $50 million milestones, and effective budget management in multinational settings. Successfully achieved sales growth and market penetration for technical gaming products globally. Proficient in navigating regulatory environments across states and expanding market presence into US States and Canadian Provinces for VLT, Casino and igaming products.Actively involved as a Board Member of Women in Sports and Events (WISE) and a decade-long member of Global Gaming Women and Lean In Groups. As an engaged member of these organizations, I remain abreast of industry trends, conduct competitor analysis, and drive engagement and initiatives within the gaming sector. I was awarded the Emerging Leaders in Gaming class of 2024 40 under 40.
Experience
Vice President North America
Mar 2026 — Present · Las Vegas, NV, US
Oversee partnerships, regulatory licenses, product launches and broader business development for regulated markets
Education
Vanderbilt University Owen Graduate School of Management
Executive MBA
2022
University of Nevada, Reno
B.S., Business
2004 — 2010
Skills
- Program Management
- Salesforce.com
- Project Planning
- Customer Service
- Microsoft Office
- Sales
- Business Development
- Global Business Development
- Strategic Planning
- Budget
- Recruiting
- Budgets
- Finance
- Business Planning
- Operations Management
- Start-Ups
- Crm
- Gambling
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