Ashley Peterson
- Role
- External Relations Specialist at IBM
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Ashley Peterson
Passionate and creative storyteller in the enterprise tech industry. Problem solver who…
Experience
External Relations Specialist
Jan 2022 — Present
Develop strategy and lead execution of marketing and communications initiatives across a portfolio of brands aligned to business strategies collaborating closely with business executives, PR agency, marketing, sales and product development teams; analyzes media coverage campaign metrics and makes data-driven recommendations • Lead global product announcements multiple times per year, responsible for developing messaging, media strategy and execution, content development and regional communications enablement; drive proactive brand storytelling on a regular cadence • Plan virtual and in-person demand generation events targeted to clients, press, analysts and partners featuring internal and external participants • Craft aligned, consistent messaging and talking points to build strong stories on topics like sustainability, IT modernization, cybersecurity, and enterprise AI • Place high quality, perception-changing national and international coverage focused on increasing awareness and consideration for IBM Systems through both traditional and emerging media, including activating tech influencer partnerships and hosting media tours
Education
UNC Shuford Program in Entrepreneurship
Minor in Entrepreneurship, Focus in Digital Communication and Media/Multimedia
2018 — 2020
The University of North Carolina at Chapel Hill
Bachelor's degree, Journalism
2016 — 2020
UNC Hussman School of Journalism and Media
Bachelor's degree, Public Relations
2016 — 2020
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