Ashley Ego

VP, Customer and Data Operations @ Givebacks

Role
VP, Customer and Data Operations at Givebacks
Location
Milwaukee, WI, US
LinkedIn followers
500 followers

About Ashley Ego

I\'m an operations leader who turns ambition into infrastructure.For more than 15 years, I\'ve partnered across product, engineering, revenue, data, and customer teams to build the operating systems that help organizations grow without slowing down. I\'m drawn to the inflection point — when scale starts to stretch the business and the question shifts from can we grow to can we grow well. That\'s where I do my best work. What I\'m known for: ⇼ Converting complexity into scalable operating models ⇼ Elevating data from reporting to decision discipline ⇼ Strengthening accountability without constraining creativity ⇼ Building systems that let talented people focus on what they do best — not on navigating ambiguity ⇼ Making sure bold ideas translate into sustained outcomes There\'s a quote often attributed to Aristotle that has stayed with me:\"Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution.\"That idea shapes how I lead. Excellence isn\'t demanded — it\'s designed. Built into the systems we create, the expectations we set, the routines we hold ourselves to.(And yes — maybe even the names we choose for our bowling games!)

Experience

  1. VP, Customer and Data Operations

    Givebacks

    Mar 2026 — Present

    I lead Customer and Data Operations with a focus on building the company’s economic and customer operating system.This role spans two critical areas: establishing and governing a trusted data and business intelligence foundation, and leading and scaling the post-sale customer lifecycle across implementation, account management, and customer success.At its core, the work is about creating clarity and discipline in how the business operates. I partner across product, revenue, finance, and customer teams to ensure leaders are working from a single source of truth and that customer outcomes translate into realized, retained, and expanded revenue.Key areas of focus:• Establishing company-wide KPI frameworks, data governance, and executive reporting• Building a reliable business intelligence foundation to enable confident, data-driven decisions• Scaling and professionalizing post-sale functions across implementation, account management, and customer success• Standardizing onboarding and customer lifecycle processes to improve time-to-value and consistency• Driving revenue realization, retention, and expansion through structured customer infrastructure• Replacing fragmented data and ad hoc processes with scalable, repeatable operating systems

Education

  • University of Louisiana at Lafayette

    Bachelor of Science - BS

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Ashley Ego — VP, Customer and Data Operations at Givebacks in Milwaukee, WI, US | Unifers