Ashley Elizabeth Bridges Benecchi

About Ashley Elizabeth Bridges Benecchi

Passionate, curious, and innovative investigative + narrative storyteller, driven by a love for people and gift for marrying information with emotion.Deeply experienced in biotechnology and life sciences, with focus in obesity and metabolic health/GLP-1, rare disease, brain health, neuroscience, epilepsy, women\'s health, oncology, and GI medicine.Founder of LifeFrame Health: focused on humanizing the stories and information which matter most by applying journalistic storytelling to advertising and communications.Formerly, an agency strategist and an award winning journalist whose demonstrated history of success included expertise as both a network news editorial producer and on-air reporter. Cross-functional collaborator and self-starter with a Master of Science focused in Journalism from Columbia University\'s Graduate School of Journalism and a Bachelor\'s in Government from Harvard College.

Experience

1. Founder

   Lifeframe Health

   Jul 2023 — Present · Boston, MA, US

   Spearhead story-driven messaging and compelling narrative content to align with strategic imperatives-Uncover and leverage insights to craft targeted communications-Develop key messaging and strategically plan cross-channel adaptation for unique audiences-Concept unique content to reach HCPs, Patients, and Investors-Create, write, and implement consistent messaging connecting scientific narrative to lived experience and stakeholder incentives and business needs for clients in biotechnology and life sciences-Coach, prepare, and develop content for executive partners appearances at publicly facing industry and investor conferences; directly present and moderate large publicly facing conversations in healthcare-Align and engage stakeholders -Cross-collaborate with client and agency executive leadership, strategy, medical, and creative teamsLifeFrame Health is a boutique storytelling agency and consultancy, rooted in network quality journalistic storytelling, serving life sciences and biotechnology companies.LifeFrame uniquely hones in upon that which makes us human, employing journalistic prowess to move beyond one-dimensional data and branding the human story, and leveraging journalistic storytelling to connect with both patient and HCP audiences in situ, in a unified and unprecedented way.Founded by an award-winning ABC News veteran whose work dually focused on making meaning from individuals’ most devastating days as well as the connective story behind big ideas, LifeFrame’s team brings the distinct capability of infusing journalistic storytelling—in both investigative and narrative formats—into healthcare advertising, education, and communications.By marrying the left brain need for data with the right brain desire for emotional connection, LifeFrame Health’s journalistic approach taps into our innate drivers to create unprecedented enigmatic journey work and strategic storytelling for brands, above brand, and for disease state awareness.

Education

• Columbia University - Graduate School of Journalism

  Master of Science, Journalism

  2009 — 2010

• Harvard University

  B.A., Government

  2005 — 2009

Skills

• Breaking News
• Broadcast Television
• Digital Media
• Television
• Producing
• Media Relations
• Editing
• Journalism
• Broadcast
• Avid
• Enps
• Field Production
• Media Production
• Final Cut Pro
• Broadcast Journalism
• Video Editing
• New Media
• Camera
• Field Producing
• Writing
• Storytelling
• Video
• Video Production
• Public Speaking
• News Writing
• Social Media
• Non-Linear Editing