Ashley Perry

Experience

1. Project Manager, Marketing Ops & Creative

   Purple Carrot

   May 2023 — Present · Needham, MA, US

   Facilitate cross-functional team partnerships and manage projects for multiple teams simultaneously including Creative, Production, Brand, Growth, Lifecycle & Retention Marketing, Culinary, Operations, Product Development, Social, and Partnerships• Manage annual and quarterly planning, OKR and KPI mapping process, aligning team objectives with company-wide goals to drive focus and determine measurable impact• Drive strategic initiatives, ensuring key projects and high-impact efforts are prioritized based on urgency, resource availability, and alignment with organizational goals using team preferred tools including Asana and Jira• Lead the development of frameworks for long-term planning, including Go to Market strategies for campaigns, promotions, and product line launches in partnership with the Marketing team• Identify and hold teams accountable to best practices for 360 Marketing Campaigns, while overseeing all steps of the Creative process from the briefing and project scoping stages through final delivery, to ensure project objectives are clear and the appropriate resources are in place prior to execution• Implement and drive a cross-functional team strategy for Menu Planning and Performance evaluation• Partner with Marketing Analytics team to ensure all project performance data is flowing from team to team as needed• Manage Print and Video Production Planning & Execution while full-time Production Manager is out on leave

Education

• Endicott College

  Bachelor of Science (B.S.), Communication

  2008 — 2012

Skills

• Social Media Marketing
• New Media
• Television
• Post Production Management
• Video Production
• Social Media
• Broadcast
• Pre-Production Planning
• Media Production
• Media Relations