Ashley Groves
Dedicated Leader I Product Strategy I Product Development I Revenue Growth I Sales Strategy I General Operations I Account Management & Retention I P&L Ownership I KPIs I Cross-Functional Collaboration
- Role
- Founder and Designer at PadSplit
- Location
- Reno, US
- LinkedIn followers
- 500 followers
About Ashley Groves
Top-producing sales and operations professional offering 20+ years of experience leading…
Experience
Founder and Designer
Oct 2024 — Present · Reno, NV, US
Manage and lead all aspects of a handcrafted jewelry and hat design business from concept, creation, and production through sales, fulfillment, and customer experience. Oversee design, material sourcing, pricing strategy, and operations in a competitive environment. •Design and produce one-of-a-kind jewelry and hat pieces using distinctive materials such as turquoise and reclaimed metals inspired by Western and trench-art heritage, achieving consistent month-over-month growth and maintaining a gross profit margin of 90% through strategic sourcing, efficient small-batch production, and disciplined cost control. •Responsible for product photography and content creation to build brand recognition and drive engagement while maintaining an authentic, handcrafted aesthetic. •Focus on quality with an emphasis on upcycled materials and authentic design and craftsmanship.
Education
University of California, Berkeley
Bachelor of Arts (B.A.)
Lake Tahoe Community College
Associate of Arts (A.A.)
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