Ashley Dejesus

About Ashley Dejesus

Hi! I\'m Ashley, a Revenue Operations Systems Specialist with 5+ years of experience architecting HubSpot ecosystems and Go-To-Market (GTM) infrastructure. I am an expert in Marketing Hub, technical configuration, custom module development, HTML/CSS template adjustments, and workflow automation. My background includes global data governance, GA4 analytics integration, SEO Pillar Page implementation, and advanced lead scoring. I excel at translating business needs into scalable solutions, managing complex API field mapping, and leading cross-functional teams to drive operational efficiency.My skill set includes:• CRM governance, data hygiene, and RevOps strategy• Lead scoring and sales operations optimization• Proficiency in ZoomInfo, Breeze AI, and intent data• Advanced GA4, dashboarding, and data visualization• Multi-touch attribution and reporting• Strategic SEO, SEM, social media, and email marketing (B2B/B2C)• Project management tools: Asana, Monday.com, Slack, Google Workspace, DocuSign• CRM migration, system architecture, and API-based integrations (Zapier/workflow automation)I\'m passionate about leveraging data, technology, and collaboration to create scalable revenue operations and accelerate business growth.

Experience

1. Hubspot Crm & Sales Pipeline Specialist

   Vetmotl, Inc

   Dec 2025 — Present · Germantown, MD, US

   Sourced and qualified global veterinary reproduction leads—bovine, equine, small ruminant, and academic IVF labs- Managed marketing-sourced leads in HubSpot, validating SQL criteria and seamlessly transitioning high-intent opportunities to the sales team- Optimized HubSpot workflows to automate lead nurturing, accelerating pipeline progression and improving conversion rates- Conducted multi-channel outreach (email, phone, LinkedIn) to build early-stage customer relationships and consistently secure product demos- Maintained CRM data integrity by performing deep-dive cleanups, removing 30% of inactive data to improve sales forecasting accuracy- Leveraged ZoomInfo and intent data platforms to identify and prioritize high-value Sales Qualified Leads (SQLs)- Supported ABM initiatives to align marketing and sales, leveraging multi-touch attribution models for improved collaboration.

Education

• Temple University

  Bachelor of Arts, Strategic and Organizational Communications

Skills

• Customer Service
• Microsoft Word
• Teamwork
• Online Marketing
• Mac
• Email Marketing
• Public Relations
• Editing
• Marketing
• Blogging
• Fundraising
• Marketing Strategy
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Event Planning
• Social Media
• Leadership
• Event Management
• Outlook
• Microsoft Office
• Public Speaking
• Social Networking
• Marketing Communications
• Facebook