Ashley Daniel

About Ashley Daniel

As a results-driven sales leader with deep expertise in retail strategy and channel development, I help brands grow meaningful market presence and build strong partnerships that drive sustainable revenue. I currently serve as Senior Director of Retail Sales, with broad commercial ownership across national and regional accounts, leading initiatives that expand distribution, optimize trade investment, and drive profitable growth.Throughout my career, I have built and executed retail strategies across complex, multi-category portfolios, with experience spanning both emerging brands and global CPG organizations. My background includes national account leadership and full P&L ownership, with a focus on pricing and promotional strategy and strong cross-functional execution. I am known for navigating high-stakes retailer negotiations, leveraging data and POS insights to inform forecasts and decisions, and translating strategy into disciplined execution.I bring a relationship-first, hands-on leadership style and thrive in fast-paced environments where analytical rigor and practical execution go hand in hand. I am motivated by building strong partnerships, developing high-performing teams, and delivering growth that lasts.

Experience

1. Senior Director of Sales, Retail

   Dripdrop Hydration, Pbc

   Jul 2025 — Present

Education

• Boston University

  Bachelor of Science (B.S.), Business Administration; Dual Concentration in Marketing and Strategy; Minor in Sustainable Energy