Ashley Dabb
Ecommerce Merchandiser @ Black Diamond | University of Utah Alumni
- Role
- Ecommerce Merchandiser at Black Diamond Equipment
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Ashley Dabb
Graduate from the University of Utah with dual degrees in Operations Supply Chain and Information Systems, complemented by certifications in Lean Six Sigma (Green Belt) and PCEP (Certified Entry-Level Python Programmer)!
Experience
Ecommerce Merchandiser
Sep 2025 — Present · Holladay, UT, US
Execute onsite merchandising strategy for Black Diamond’s direct-to-consumer channel, curating relevant products for seasonal launches, promotions, and experience-driven campaigns- Own the product lifecycle on the website from launch through discontinuation, ensuring accurate product setup, updates, and retirement across Shopify and Catsy (PIM)- Build, maintain, and optimize SKUs in the Product Information Management system, ensuring accuracy across product specifications, pricing, imagery, instructions, and compliance documentation- Create, optimize, and merchandise collection and PDP pages to align with seasonal priorities, inventory availability, and customer behavior; report on effectiveness and performance trends- Partner closely with Marketing, Website Content, Digital Marketing, Customer Service, IT, Product, and - EU regional teams to deploy campaigns and improve the end-to-end customer experience- Coordinate execution of seasonal web flips, promotions, and site refreshes, ensuring timely and accurate updates across the digital storefront- Support improvements to onsite search, filters, and navigation in collaboration with Ecommerce leadership and IT, contributing to enhanced discoverability and usability- Analyze site performance and merchandising effectiveness using Excel and web analytics tools to inform continuous optimization and decision-making.
Education
University of Utah
Bachelor's degree, Information Systems
University of Utah
Bachelor's degree, Operations and Supply Chain
2020 — 2024
Skyview High School
High School Diploma, Business, Management, Marketing, and Related Support Services
2016 — 2020
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