Ashley Woods Branch
VP, Growth / BlueLena. Partner and Hype Woman to local and independent media publishers.
- Role
- Vice President, Growth and Publisher Success at Bluelena
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Ashley Woods Branch
I’m a journalism founder, coach, and strategic operator helping independent news…
Experience
Vice President, Growth and Publisher Success
Jun 2024 — Present
BlueLena helps nonprofit and community-focused media organizations grow loyal audiences, earn reader revenue and become financially sustainable. We currently partner with a dynamic community of 250+ journalism organizations across North America-Drove business development success, surpassing quota for three consecutive quarters and securing in matching grant funding from the Lenfest Local News Infrastructure Fund-Productized client onboarding and agency handoffs, implementing a more consultative, goal-oriented approach to business development while building a system for onboarding transitions that improved client satisfaction and reduced operational inefficiencies-Secured high-value partnerships with news ecosystem stakeholders, signed dozens of new clients, and strengthened relationships with key industry associations and external partners-As a senior leadership member, helped improve team coaching and development, mentoring teammates and introducing SMART goal tracking, which was adopted by the entire team. Conducted internal training sessions to improve staff performance and accountability.
Education
Harvard University
Visiting Nieman Fellowship
2018 — 2018
Wayne State University
English, Political Science
Skills
- Content Strategy
- Social Media
- Social Media Blogging
- Online News
- Marketing
- Digital Strategy
- Critical Reading
- Leadership
- Food Photography
- Music Criticism
- Storytelling
- Video
- Digital Media
- Feature Articles
- Feature Writing
- Event Planning
- News Writing
- Advertising
- New Media
- Writing
- Editing
- Blogging
- SEO
- Analytics
- Public Relations
- Thought Leadership
- Journalism
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