Ashley Covington

Strategic Program & Partnerships Leader | University Relations & Workforce Development | Corporate & Community Partnerships | Corporate Events | Consultative Sales & Relationship Management

Role
Senior Business Project Manager at American Honda Motor Company, Inc.
Location
Birmingham, AL, US
LinkedIn followers
500 followers

About Ashley Covington

Strategic program and partnerships leader with more than a decade of experience advancing corporate initiatives through community engagement, university relations, workforce development, corporate events, and consultative relationship management. I specialize in building high-value partnerships, scaling programs, and aligning social impact objectives with business priorities.At American Honda, I have led nonprofit and community partnerships, strengthened early-career and university pipelines, directed large-scale activations, and collaborated with senior leaders to connect external partnerships with organizational outcomes. I operate effectively across strategy and execution structuring initiatives, negotiating agreements, tracking performance, and driving continuous improvement.Core strengths:• Developing trusted partnerships with corporations, nonprofits, and academic institutions• Designing structured, scalable programs and events with measurable outcomes• Advancing relationship-based sales and stakeholder engagement strategies• Coordinating cross-functional alignment and ensuring project delivery• Leading with clarity, accountability, and disciplined follow-throughPurpose-driven, business-minded, and execution-focused, I bring a disciplined approach to building partnerships that create value for organizations and the communities they serve.

Experience

  1. Senior Business Project Manager

    American Honda Motor Company, Inc.

    Sep 2022 — Present · AL, US

    Lead a portfolio of 50+ nonprofit and university partnerships, negotiating agreements, shaping programs, and ensuring alignment with CSR and workforce development priorities.Direct talent activations across colleges, nonprofits, and conferences, coordinating large-scale recruitment events, speaking engagements, and campus initiatives that strengthen early-career pipelines.Partner cross-functionally with Talent Acquisition and business leaders to ensure external partnerships directly support hiring objectives and representation goals.Manage a $1.2M engagement budget, prioritizing investments, monitoring performance, and ensuring measurable program ROI.Use KPIs and data dashboards to assess program outcomes and secure continued funding for high-impact initiatives.

Education

  • North Carolina Agricultural and Technical State University

    Bachelor's Degree, Agriculture, General

  • North Carolina Agricultural and Technical State University

    Master of Science (MS), Agricultural Teacher Education

    2012 — 2013

  • North Carolina Agricultural and Technical State University

    Bachelor of Science, Agricultural Economics; Agribusiness

    2007 — 2011

  • North Carolina Agricultural and Technical State University

    Master's Degree, Agriculture, General

Skills

  • Market Research
  • Agriculture
  • Microsoft Word
  • Microsoft Office
  • Sales
  • Inventory Management
  • Microsoft Publisher
  • Access
  • Customer Service
  • Windows 7
  • Google Apps
  • Marketing
  • Research
  • Teamwork
  • Training
  • Sales Management
  • Microsoft Powerpoint
  • Android
  • Retail
  • Merchandising
  • Management
  • Team Building
  • Powerpoint
  • Microsoft Excel
  • Horticulture
  • Program Management
  • Leadership
  • Strategic Planning
  • Public Speaking

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