Ashley Collins
Marketing Specialist | M.A. in Public Relations
- Role
- Marketing Specialist at Penco Products, Inc.
- Location
- Greenville, NC, US
- LinkedIn followers
- 500 followers
About Ashley Collins
I’m a creative marketing professional who loves blending strategy, design, and…
Experience
Marketing Specialist
Apr 2024 — Present · Greenville, NC, US
As a Marketing Specialist at Penco Products, I leverage my creative expertise to drive business growth and brand awareness through innovative marketing strategies. My role involves developing and executing campaigns that showcase our high-quality products, engaging with customers, and analyzing market trends to stay ahead of the competition.Key Responsibilities-Develop and implement comprehensive marketing plans to promote Penco\'s product lines, including social media, email marketing, and event marketing-Create compelling content (writing, design, and videography) to showcase products and services, including blog posts, social media posts, email newsletters, and case studies-Collaborate with cross-functional teams to launch new products and services, including product development, sales, and customer service-Analyze market trends and consumer behavior to inform marketing strategies and optimize campaign performance-Manage and optimize our company\'s social media presence across multiple platforms-Develop and maintain relationships with key stakeholders, including customers, partners, and vendors-Assist director with managing the budget for marketing initiatives and tracking ROI
Education
Pitt Community College
Associate of Arts, Paralegal Technology
2004 — 2006
Full Sail University
Master of Arts (M.A.) in Public Relations, Public Relations/Image Management
2013 — 2015
Pitt Community College
AAS, University Transfer
2008 — 2010
East Carolina University
Bachelor of Arts, Communication; Interpersonal/Organizational Communication
2010 — 2012
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