Ashley Choi
Senior UX Designer @ Amazon | Alexa+ Lifecycle CX
- Role
- Senior Ux Designer, Alexa Lifecycle - Onboarding & Discovery at Amazon
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Ashley Choi
Ashley is a seasoned design leader with 15+ years of experience across interaction design, digital storytelling, and product building. She specializes in crafting meaningful, user-centered experiences at the intersection of creativity, emerging technology, and design strategy.She has led projects spanning virtual reality, cross-platform storytelling, and AI-powered devices. Ashley thrives in collaborative, future-facing teams where design shapes product vision. She is passionate about building experiences that empower, inspire, and evolve with the people who use them.
Experience
Senior Ux Designer, Alexa Lifecycle - Onboarding & Discovery
Jan 2026 — Present
Education
YSDN / York University - Sheridan College
Honours BA, Graphic Design
2004 — 2008
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