Ashley Goldman

Sales Operations Manager @NEI Electric Power Engineering, Inc.

Lakewood, CO, US

CRM Project Lead | HubSpot Super Admin | Sales Operations OptimizationAs the project lead for selecting and implementing a new CRM system, I led a cross-functional initiative that streamlined sales operations, improved data integrity, and strengthened collaboration across Business Development, Proposals, Sales Operations, and Project Management. By designing and launching scalable, integrated processes, I enabled real-time visibility, enhanced efficiency, and established clear accountability and traceability throughout the sales lifecycle.Key Highlights:CRM Implementation Lead: Directed the successful rollout of HubSpot CRM, and driving 85%+ team adoption.HubSpot CRM Super Admin: Owns the full system configuration, user permissions, teams, workflows, and continuous optimization to support evolving business needs.Cross-Functional Alignment: Act as the primary liaison between Sales, Project Management, IT, Project Accounting, and Project Operations to ensure unified strategy and process execution.Process Improvement: Develops and enforces workflow enhancements. Boost sales efficiency by 40% and reduced manual data entry by over 60%.Data Management & Reporting: ensure data accuracy by implementing systems to highlight inaccuracies, increasing reporting accuracy by 70%.Subject Matter Expert: Provide leadership in sales and proposal data governance, driving consistency and best practices across pipelines.Strategic Reporting: Create and maintain all HubSpot Reports and Dashboards. Operational Support: Support Business Development and Project Management through documentation, coordination, and administrative oversight of the order intake process.System Integration: Partner with IT to help ensure seamless integration, accuracy, and data consistency across systems.

Mississippi State University

Bachelor of Business Administration (B.B.A.)