Ashley Carter
Marketing Manager at Reliant Energy
- Role
- Marketing Manager at Reliant Energy
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Ashley Carter
Dynamic marketing professional with extensive experience in brand sentiment analysis and…
Experience
Marketing Manager
Apr 2018 — Present · Houston, TX, US
Manage Reliant\'s social media channels, driving engagement and brand visibility through effective social media strategy and content development.• Oversee social media agency and vendor relationships to ensure alignment with Reliant\'s digital marketing goals and objectives.• Lead digital marketing projects, focusing on innovative strategies to boost online presence and audience engagement.• Develop and execute the paid media strategy, including creative and media planning for Reliant\'s social media campaigns, to maximize ROI and reach target audiences.• Responsible for implementing the organic social media strategy across all Reliant channels, enhancing brand awareness and audience engagement.• Collaborate with internal stakeholders to build and execute comprehensive upper-funnel media campaigns that align with Reliant\'s business objectives.• Identify opportunities for digital marketing improvements to enhance performance, optimize user engagement, and drive measurable results.• Analyze social media and digital marketing data to track Reliant\'s performance against Texas competitors and uncover new market opportunities.• Oversee SEO agencies, managing SEO enhancements to increase Reliant\'s search engine visibility and website traffic.• Support Reliant’s MASS advertising campaigns by coordinating with external agencies and internal teams on TV commercials, radio ads, out-of-home (OOH) ads, and digital display advertising projects.
Education
The University of Arizona Global Campus
Master of Business Administration - MBA
The University of Texas at Austin
Bachelor of Science (B.S.), Public Relations, Advertising, and Applied Communication
2009 — 2013
Skills
- Social Media
- Marketing
- Public Relations
- Event Planning
- Microsoft Office
- Public Speaking
- Project Planning
- Powerpoint
- Press Releases
- Constant Contact
- Creativity
- Organizational Development
- Youth Mentoring
- Marketing Effectiveness
- Mentoring
- Efficiency
- Organization
- Microsoft Excel
- Microsoft Word
- Decoration
- Filemaker
- Blogger
- Google+
- Google Docs
- Mintel
- African Studies
- African Diaspora
- Writing News Releases
- Ap Style
- Social Media Marketing
- Media Relations
- Client Services
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