Ashley Busacca

Digital Marketing & eCommerce Leader | Growth Marketer | DTC & Retail

Role: Sr Director, Digital Marketing at Soma
Location: Kansas City, MO, US
LinkedIn followers: 500 followers

About Ashley Busacca

Marketing and eCommerce leader with 13+ years experience in developing comprehensive digital marketing strategies for DTC and omni-channel retail brands, including Vera Bradley and Vince Camuto. I bring true channel expertise across the entire digital funnel, fueling the development of highly productive, customer-centric campaigns. CORE STRENGTHS: Digital Strategy Performance Marketing, Growth Marketing Customer Retention Strategies Omni-channel Marketing Email, SMS Paid Social, Paid Search, Display, Affiliate Data Analytics E-commerce

Experience

Sr Director, Digital Marketing
Soma
Mar 2025 — Present

Education

Taylor University
B.S., Marketing Communication

Skills

Email Analytics
Market Research
Paid Media
Store Management
Leadership
Marketing Communications
Facebook
Online Marketing
Graphic Design
Email Strategy
Account Management
Digital Marketing
Photoshop
Social Media Advertising
Paid Search Strategy
Retail Sales
Retail
Marketing
E-Commerce
Mobile Marketing
Project Management
Sales
Adobe Creative Suite
Indesign
Multi-Channel Retail
Search Engine Optimization (SEO)
Social Networking
Advertising
Display Advertising
Content Strategy
Referral Marketing
Marketing Strategy
Affiliate Marketing
Email Marketing

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