Ashley Sutherland

About Ashley Sutherland

Extensive experience in developing cultures of innovation, continuous improvement and driving digital strategy in marketing and communications. Delivering inclusive employee engagement and the end client user experience for long term connectivity with brands.

Experience

1. Director, Global Payment Solutions, Sales Readiness and Effectiveness

   Bank of America

   Jan 2024 — Present · Charlotte, NC, US

   Expert team accelerating pipeline, increasing solution penetration and driving revenue through effective go-to-market strategies and impactful content that drives leads through digital sales programs:• Drive the overall go-to-market strategy for product launch, re-launch and exits with a defined end-to-end framework including timing and target audience, coordinate with all stakeholders.• Development, launch and management of an in-house client feedback application (allowing Sales teams to submit client feedback directly to Product teams for review and response) 75% organization adoption within the first year of the app launch• Development of client-facing product and sales content enabling sales readiness for the delivery of solutions to clients and realization of revenue for GPS• Drive and nurture partnerships across organizations to ensure cohesive go-to-market preparation leveraging best practices to build client communication plans and early awareness of GPS Risk and Governance processes (Risk Intake*, Solution Taxonomy, Trademark) for Product enhancements and exits• Driving revenue growth through targeted go to market campaigns with goal of 10% new Specialized Sales Solutions through the four core areas: Card, Intelligent Payables, TFX, Payments and Receipts

Education

• Indiana University Bloomington

  Master of Science (MS), Kinesiology and Exercise Science

  2004 — 2005

• The University of Alabama

  Bachelor of Applied Science (B.A.Sc.), Athletic Training

  1999 — 2003

Skills

• Event Planning
• Website Updating
• Athletics
• Facebook
• Dance Medicine
• Social Media Marketing
• Healthcare
• Grant Writing
• Marketing
• Theatre
• Public Relations
• Social Media
• Social Networking
• Nonprofits
• Marketing Strategy
• Dance
• Entertainment
• Orthopedic
• Acting
• Research
• Community Outreach
• Website Development
• Event Management
• Public Speaking
• Time Management