Ashley Brummett

About Ashley Brummett

Accomplished marketing professional with a strong background in integrated marketing. Experience with SMS, direcct-to-consumer communications, digital marketing, print, POP/ in-store, broadcast TV and radio, OLV/OLA, paid and organic social and brand marketing.

Experience

1. Lead Digital Customer Growth

   AT&T

   Mar 2025 — Present · Dallas, TX, US

   Responsible for delivering compelling campaigns at key moments in the customer journey to build trust, drive conversions, and fuel growth across AT & T’s Consumer and Business digital ecosystem.Strong focus on optimizing the end-to-end customer experience to enhance customer engagement and drive conversions. Orchestrate digital marketing strategies across digital platforms, ensuring campaigns resonate with customers and align with National Marketing and business objectives.Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms.Work closely with cross-functional teams at both working and executive levels, providing essential information to facilitate clear decision-making, align on goals, manage timelines, and ensure successful campaign execution.Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT & T’s Consumer and Business ecosystem.

Education

• Purdue Global

  Bachelor of Science - BS, Psychology

• University of North Texas

  Bachelor of Business Administration (B.B.A.), Marketing

  2013 — 2016

Skills

• Merchandising
• Social Networking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Outlook
• Microsoft Office
• Sales
• Customer Satisfaction
• Social Media
• Teamwork
• Marketing
• Public Speaking
• Communication
• English
• Research
• Customer Service
• Time Management
• Retail
• Microsoft Word
• Leadership
• Facebook