Ashley Craig
VP, Research & Product Strategy
- Role
- VP, Research & Product Strategy at AnswerLab
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Ashley Craig
I am a research and product strategy leader who bridges human insight with technological possibility to help organizations make confident decisions in complex, fast-moving environments. I specialize in translating deep understanding of people into clear direction for product and design leaders — ensuring innovation is grounded in real user needs and business outcomes.I bring more than 15 years of experience across research and product strategy spanning big tech, startups, and agency leadership. At AnswerLab, I lead the evolution of product research, helping clients navigate emerging technologies, AI-enabled experiences, and high-stakes product decisions.Earlier in my career, I led research initiatives at Lenovo, informing product strategy across AR/VR and enterprise collaboration hardware and software. I also worked in early-stage and nonprofit environments, applying behavioral science to the design of digital tools that support learning and behavior change.
Experience
VP, Research & Product Strategy
May 2025 — Present
Education
North Carolina State University
Doctor of Philosophy (PhD), Lifespan Developmental Psychology
2005 — 2011
Appalachian State University
Bachelor of Arts (B.A.), Psychology
2001 — 2004
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