Ashley Balstad

About Ashley Balstad

Helping People \'Get It\' with Tech-Hi, I\'m Ashley. As Knowledge Manager at PATH, I\'m all about building the bridge between our Window & Door SaaS and the folks who use it every day.I take complex stuff and turn it into the clear, easy-to-find guides and resources that empower users to truly thrive with technology. Creating that accessible knowledge is a big part of what I do.It\'s that human side of tech that drives me – ensuring innovation genuinely helps people get things done and makes their work lives better.

Experience

1. Knowledge Manager

   Path Software

   Jan 2024 — Present · Austin, TX, US

   As Knowledge Manager at PATH (Vertical SaaS for Window & Door Dealers), I\'m passionate about empowering our users! I focus on creating clear, concise, and user-friendly Help Center documentation and knowledge resources that help Window & Door dealers get the most out of PATH. My goal is to make accessing information and solving problems as easy and efficient as possible, ultimately helping our users succeed and grow their businesses. I\'m dedicated to making knowledge a key driver of user success at PATH.

Skills

• Entrepreneurship
• SEO
• E-Commerce
• Product Marketing
• Google Sheets
• Social Networking
• Google Adwords
• Google Analytics
• Bigcommerce Marketing
• Copywriting
• Agile Project Management
• Product Management
• Customer Lifecycle Management
• Customer Service
• Online Advertising
• Software Development Life Cycle (Sdlc)
• Microsoft Office
• Sales
• Email Marketing
• Training
• Customer Satisfaction
• Software as a Service (Saas)
• Business Development
• Advertising
• Business Growth Strategies
• Digital Marketing
• Sem
• Wordpress
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Marketing Strategy
• Social Media Marketing
• Lead Generation
• Web Analytics
• Enterprise Marketing
• Small Business
• Management
• Team Building
• Online Marketing