Ashley Baich

About Ashley Baich

I\'m a cybersecurity marketer with a unique edge: I\'ve lived the operational side of cyber before I ever shaped the story.My career spans both the front lines of incident response and the strategic frontiers of product marketing—giving me a rare ability to translate technical realities into business-relevant messaging that resonates with buyers, sales teams, and analysts alike.At SimSpace, I lead initiatives across product marketing, sales enablement, and market positioning—helping shape how the world’s most advanced cyber range platform is understood by buyers, analysts, and the broader market. My work spans- Building value-driven messaging frameworks rooted in the Challenger Sale- Aligning our product differentiation to enterprise risk and national security narratives- Partnering with sales to evolve our go-to-market strategy and close enablement gaps- Engaging with analysts to influence category perception and drive credibilityBut before I was driving strategy, I was deep in execution.At Accenture, I focused on cyber readiness and crisis response—working closely with Fortune 500 clients to prepare for and respond to large-scale ransomware and cyber incidents. My work spanned- Designing and facilitating tabletop exercises to test executive and technical response plans- Supporting clients during real-world ransomware attacks, guiding cross-functional coordination, communication strategy, and business continuity planning- Helping enterprises mature their incident response playbooks, governance structures, and escalation protocolsThis hands-on experience in high-pressure, real-time environments gave me a deep appreciation for the operational side of cybersecurity—and a strong foundation in how global organizations plan for the worst while striving for resilience.

Experience

1. Director of Product Marketing

   SimSpace

   Mar 2024 — Present · Boston, MA, US

   Develop and execute product marketing strategies to drive awareness, adoption and revenue growth for the SimSpace platformConduct market research to understand customer needs, relevant regulatory/compliance drivers, competitive landscape, industry trends and translate this into actionable marketing plansLead the development of marketing collateral, sales enablement tools, and product documentation to support sales effortsDevelop and manage relationships with key industry analysts, influencers, and strategic partners to amplify our brand presence and product positioningDrive GTM planning and execution for new product launches, including coordinating cross-functional efforts and ensuring alignment with business goalsBuild relationships with internal team members, external vendors and key stakeholdersSet product marketing budgets and track spendConvert prospects into paying customers through consistent communicationsHelp inform the overall marketing strategy with valuable product marketing intelligenceInform new product development, pricing strategies and marketing tacticsBuild a detailed ICP & personas framework and gain a deep understanding of the markets we serve to help inform sales and marketing activitiesPartner with business support functions to develop and execute long term solutions for operations challengesEducate other departments on current product messaging

Education

• James Madison University

  MBA Information Security, Cybersecurity

  2020 — 2022

• The University of North Carolina at Chapel Hill

  Business Essentials Certificate

  2017

• The University of North Carolina at Chapel Hill

  Bachelor of Science - BS, Information Science

  2016 — 2020

• The University of North Carolina at Chapel Hill

  Bachelor of Arts - BA, Media and Journalism

  2016 — 2020