Ashley Roomsburg

Digital Product Manager @PRA Group (Nasdaq: PRAA)

Hampton Roads, VA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2025 — Present

Digital Product Manager @PRA Group (Nasdaq: PRAA)

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EDUCATION

2009 — 2014

Old Dominion University

Bachelor of Arts (B.A.)

SKILLS

Marketing StrategyPowerpointSearch Engine Optimization (SEO)EnglishMicrosoft OfficeBloggingPublic RelationsMicrosoft WordAdvertisingEvent PlanningWeb EditingResearchCustomer ServiceSpeech WritingWindowsPress ReleasesCorporate Website ManagementHtmlTechnical WritingTime ManagementOnline AdvertisingDigital MarketingFacebookPublic SpeakingCopy EditingContent StrategyPhotoshopTeamworkSocial Media MarketingMicrosoft ExcelLeadershipSocial MediaMarketing

ABOUT ASHLEY ROOMSBURG

As a seasoned Marketing Specialist, I have over 10 years of experience driving successful, data-driven campaigns for global brands. My expertise spans across a broad range of digital marketing disciplines, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), content strategy, project management, and web development. I am passionate about optimizing customer engagement, driving growth, and maximizing ROI through strategic, results-oriented digital marketing initiatives. Throughout my career, I\'ve had the opportunity to manage and optimize global digital advertising campaigns, contributing to the expansion of online visibility and market leadership for 12 international websites. My work in SEO and web development has focused on enhancing site performance, ensuring robust tracking infrastructure, and creating high-quality content that resonates with target audiences. I also bring a strong project management background, successfully coordinating cross-functional teams and stakeholders, managing multiple agencies, and ensuring timely delivery of campaigns. By leveraging tools like Google Analytics 4, Salesforce, and various content management systems, I consistently deliver actionable insights that shape marketing strategies and improve business outcomes. My experience also includes budget management and comprehensive reporting across multiple digital platforms, from paid advertising campaigns to organic social media. Whether it\'s managing PPC accounts, optimizing landing pages, or crafting compelling digital content, I am driven to help businesses elevate their digital presence and achieve sustainable growth. With a proactive, collaborative approach, I am always looking to expand my skill set and contribute to innovative marketing strategies that push the boundaries of what digital can achieve.

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Ashley Roomsburg — Digital Product Manager at PRA Group (Nasdaq: PRAA) in Hampton Roads, VA, US | Unifers