Ashley Yu
Senior Director - National Retail Sales, Kroger | Commercial Strategy | Omnichannel & Trade Marketing
- Role
- Sr Director - National Retail Sales Kroger at Anheuser-Busch
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Ashley Yu
Senior Director–level commercial and omnichannel leader with enterprise responsibility for national account sales, portfolio strategy, and P&L ownership covering the largest U.S. grocery retailer.I lead national retail strategy and execution for Kroger, with accountability for $10M+ in commercial and trade investment, a $500M+ revenue portfolio, and a 10+ person sales organization spanning Directors and Key Account leaders. My work sits at the intersection of commercial strategy, omnichannel execution, and cross-functional decision-making, partnering closely with Marketing, Trade Marketing, Revenue Management, Innovation, and Sales Strategy teams.My background spans commercial strategy, trade marketing, national account leadership, and innovation commercialization, with a track record of driving market share growth, disciplined investment ROI, and scalable execution across complex, multi-division retailers in the beverage/CPG space.I’m most energized by roles that combine enterprise strategy, leadership development, and long-term growth—particularly opportunities in Omnichannel, Trade Marketing, and Commercial Sales Strategy.
Experience
Sr Director - National Retail Sales Kroger
Jun 2024 — Present · Cincinnati, OH, US
Education
Danish Institute for Study Abroad
International Business
Indiana University - Kelley School of Business
Bachelor of Science, Business; Marketing, Management, and International Business; Global Studies and Language
Skills
- Marketing
- Powerpoint
- Microsoft Excel
- Competitive Analysis
- Leadership
- Market Research
- Sales Management
- Product Marketing
- Microsoft Word
- Public Speaking
- Sales
- Social Media
- Sales Operations
- Customer Service
- Management
- Analysis
- Marketing Strategy
- Financial Analysis
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