Ashley Wood
Website Operator @Aventon
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WORK HISTORY
Website Operator @Aventon
Brea, CA, US
Owner of the website promotion implementation. Create and schedule all content and price changes for the website within Shopify- Owner of the website ebike product launch implementation. Create new ebike products within Shopify. Implement all content and merchandising associated with products that are launching- Owner of adding all new accessories and components to the website through Shopify. Mapping those new products to Shopify and ensuring all new products have images- Navigate the everchanging Shopify platform. Expanding Aventon into more catalogs on our B2B store and Markets for all our stores- Lead scrum events for the web development team including backlog refinement, sprint planning, sprint review, and sprint retrospective- Maintain the web development sprint board and backlog- Sole QA tester for all development projects. Ensure we are not publishing bugs onto our website. Over the course of my time at the company we have lowered bug call outs by about 42%- Vet and present new applications to be used on the website i.e. A/B testing tools, review tools, shipping tools, discount tools, etc- Collaborate across teams (creative, product, marketing, customer experience, and sales) to ensure our website is clean and accurate- Communicate with stakeholders about new, ongoing, and completed projects- Create new organization system within google drive for the creative team to hand off web related assets for promotions, launches, and product page photography as well as SOP documents for the web team- Data implementation for all new features deployed to the website
EDUCATION
Stadium
High School Diploma
Chapman University
Bachelor of Science - BS, Computer Science
ABOUT ASHLEY WOOD
Results-driven Product Manager and Website Operator with 4+ years of experience leading cross-functional teams to deliver high-impact digital products and manage end-to-end website operations. Proven track record of aligning product strategies with business objectives, optimizing user experience, and driving continuous improvement through data analysis and stakeholder collaboration. Adept at managing agile development cycles, coordinating with designers, developers, and marketing teams, and leveraging analytics tools to boost performance and engagement. Strong communicator with a hands-on approach to problem-solving and a passion for delivering user-centric solutions in fast-paced environments.
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