Ashley Whitefield
Senior Manager, Commercial Strategy | Strategic Leader Driving Business Growth
- Role
- Senior Manager, Commercial Strategy and Operations at The Coca-Cola Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Ashley Whitefield
Data driven problem solver and storyteller with experience in building manufacturer and retailer relationships. Experience leading cross-functional workstreams to execute initiatives and sell solutions used to drive business decisions.
Experience
Senior Manager, Commercial Strategy and Operations
Sep 2024 — Present · Chicago, IL, US
Designed and executed commercial strategies leveraging consumer insights, category dynamics, and profitability goals, partnering with Brand, RGM, Sales, and Supply Chain to drive growth for Shelf Stable & Frozen categoriesEnhance product visibility and sales by executing AMPS strategies across key retail channels, maximizing merchandising and pricing impactOptimize portfolio efficiency through SKU productivity analysis and order-of-entry planning, driving balanced growth and discontinuation decisions for Shelf Stable & Frozen categories in the US & CanadaLed end-to-end commercialization for 8 innovations, ensuring flawless in-market activation and elevated customer engagement with cross-functional alignment and operational excellence
Education
Miami University
Bachelor's degree, Business, Management, Marketing, Supply Chain Management and Related Support Services
2015 — 2019
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