Ashley White

About Ashley White

The success of a company often relies on its marketing. As the helm of the Cornerstone…

Experience

1. Marketing Director

   Cornerstone Wealth Group, Llc

   Jan 2015 — Present

   Spearheads the development and execution of comprehensive marketing strategies across eight office locations.Oversees the annual marketing budget, meticulously managing expenditures to maximize ROI and support strategic initiatives.Manages the firm\'s pipeline activities utilizing HubSpot Sales to drive lead engagement.Provides continuous marketing support and training for advisors and professional staff, fostering a culture of marketing excellence and innovation.Coordinates and hosts approximately 35 promotional, sponsorship, and community relations events annually, enhancing the firm’s presence and engagement within the community.Directs the creation and development of all marketing materials for Cornerstone Wealth, Cornerstone Retire, and Enterprise Solutions, ensuring consistent brand messaging and high-quality content.Implements and hosts monthly webinars for clients and prospective clients, delivering valuable insights and maintaining strong client relationships.Oversees the operation of firm websites, email marketing programs, and social media campaigns (via HubSpot Marketing), conducting thorough analytics reviews to optimize performance and impact.Ensures all digital campaigns and advertising initiatives are optimized for SEO, leveraging data-driven tactics to enhance online visibility and drive web traffic.Actively contributes to the creation of campaigns and advertisements, assisting with video content production, landing page/blog development, and ad strategy.Manages the firm\'s social media pages, creating and publishing content to maintain engagement and visibility.Handles all marketing-related communications with clients, including newsletters, invitations, and other correspondence, ensuring timely and relevant updates.Ensures all marketing collateral comply with regulatory standards.Investment advisory services offered through Cornerstone Wealth Group, LLC dba Cornerstone Wealth, an SEC-registered investment adviser.

Skills

• Public Speaking
• Networking
• Marketing
• Time Management
• Management
• Microsoft Office
• Microsoft Excel
• Foreign Languages
• Accountability
• Social Media
• Group Work
• Organization Skills
• Sales
• Computer-Savvy
• Customer Satisfaction
• Leadership
• Microsoft Word
• English & Spanish Languages
• Customer Service
• Social Media Marketing
• Event Planning
• Adobe Creative Suite
• Leadership Technique