Ashley Wethington
- Role
- Director of Brand at Bare Home at Bare Home
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Ashley Wethington
Building successful brands means equipping them for the future. As a strategic leader, I…
Experience
Director of Brand at Bare Home
Sep 2021 — Present
Developed the strategy and guidelines for the brand. Defined the companies Mission, Vision, Values, along with the Brand Guidelines, to create a more engaging and consistent brand experience. Lead team to execute to the new brand standards to increase traffic and sales- New website UX and UI. Increase of 11% sales growth YOY- Directed photoshoots to better showcase products to drive improved conversion- Launched social media strategies for increased engagement- Enhanced the email campaigns that supported the brand strategy. Mapped the Customer Journey that lead to a more efficient and effective marketing strategy development. Built and lead a strong creative and marketing cross-functional team of copywriters, graphic designers, digital designers, production artists, and social media specialists. While also managing outside agencies to increase production and profits.
Education
University of North Carolina at Charlotte
Bachelor of Applied Science (B.A.Sc.)
1994 — 1998
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.