Ashley Wells

About Ashley Wells

Hi, I\'m Ashley!A strategic content and insights leader with 8+ years of experience driving go-to-market (GTM) strategy, consumer insights, and sales enablement for global brands.I specialize in translating data into strategy and insights into action. My work sits at the intersection of market research, content development, thought leadership and cross-functional collaboration with a focus on audience segmentation, messaging strategy, and campaign optimization.I’ve led integrated marketing and research initiatives that have helped enterprise brands and growing businesses alike improve engagement, drive conversions, and elevate brand positioning by crafting full-funnel content strategies, enabling sales teams, and shaping thought leadership narratives that resonate.What I bring to the table- Deep expertise in audience profiling, brand positioning, and vertical strategy- Proven ability to build data-backed content strategies that improve engagement and shorten sales cycles- Strong cross-functional partnerships with Brand, Product, and Marketing teams to accelerate time-to-marketMy approach blends methodical research with creative thinking to- Craft insight-led narratives that connect with real consumer behaviors- Translate complex findings into messaging that fuels go-to-market strategies- Stay ahead of emerging trends and competitive shifts to inform strategyIf you’re looking for a strategy partner who can bridge the gap between data, creativity, and business outcomes, let’s connect!

Experience

1. Senior Researcher Ii

   Instacart

   Oct 2025 — Present

Education

• Southern Illinois University, Carbondale

  Bachelor of Arts (B.A.), Psychology