Ashley Watkins

Vice President of Public Affairs @Toastmasters International

Malibu, CA, US

Ensure Maintanence of Toastmasters brand.Develop a public relations plan:Review and use the PR tools and resources.Set goals: Review and evaluate club\'s previous PR efforts, current objectives and tactics to reach goals.Determine the PR budget for club’s PR program.Create a publicity calendar to determine when and how to promote club.Indicate the vehicles and tools used to attract and connect with fellow members (internal audience) and news media (external audience), including club news releases, websites and social networking sites.Communicate Toastmasters’ key messages when writing news releases and while speaking to members, potential members and journalists.Collaborate with club leaders to discuss PR plan, activities and initiatives.Monitor status toward your goals. Report progress, activities and news coverage to club and district leaders by email.

Canisius University

Criminal Justice and Corrections