Ashley Turner

About Ashley Turner

I came to product management after a decade of project management. It\'s definitely the older, cooler sibling who got you into The Ramones and skateboarding. I mean, it\'s influential! You get to make a real impact for customers and the business. I am dedicated to using that influence to transform great ideas into user-centric products that drive business growth. My superpower? Turning complex challenges into simple, user-friendly solutions. I thrive on collaboration, working with talented teams of designers, developers, and visionaries to create products that not only meet business goals but also bring a smile to users\' faces. Whether it\'s through agile sprints or brainstorming sessions fueled by caffeine and creativity, I believe every step of the journey should be as enjoyable as the destination. I follow the data—think of me as a product detective, uncovering insights that guide strategic decisions. And while I take my work seriously, I never miss an opportunity to test out my latest dad joke during the process.

Experience

1. Senior Product Manager

   Sling TV

   Dec 2022 — Present

   As Senior PM of the Anytime Viewing feature squad, I\'m working to solve both Sling and Dish customer problems and improve their experiences related to on-demand and time-shifted viewing.I am accountable for the outcomes delivered from large and complex product initiatives-including our DVR experience and D2C premium app marketplace-setting the vision and strategy to deliver market outcomes through effective leadership during product discovery and delivery. Ensuring solutions are both valuable and viable, I talk to users, synthesize quantitative and qualitative information, and make decisions about which problems or opportunities are the highest priority to pursue.Outcomes:• Delivered in-app merchandising capabilities for our D2C premium channels called \"Hubs\"- D2C purchases increased 35% in the first 90 days of launch• Surfaced relevant D2C premium channels in search to users who weren\'t subscribed - 9% of customers (~5k) who entered the purchase flow converted to paid in the first 90 days of launch• Delivered multiple new D2C \"Hubs\" resulting in ~25k subscriptions• Delivered Auto Record feature which added 12k incremental subscribers in the first 90 days of launch• Managed the discovery and delivery of surfacing relevant channels to users who weren\'t subscribed within the context of a larger, multi-squad in-app upsell initiative - 65k incremental upsells from search in the first 6 months of launch

Education

• University of South Carolina-Columbia

  Bachelor of Arts (BA), Studio Art

  1999 — 2002