Ashley Terpstra

About Ashley Terpstra

Long time agency leader with experience managing media strategy across a wide variety of industries, business goals, budgets and digital and traditional channels. Obsessed with consumer behavior, simplifying complicated topics, providing actionable storytelling, and pushing beyond the \"media strategy\" box to solve business problems.Hands-on collaborator, mentor, manager, team leader and motivator.Confident and experienced presenter. Room-reader, able to think on my feet and pivot based on new information and priorities.Excel at creating a plan for ambiguous situations.Excellent at virtual and hybrid communication and connection.

Experience

1. Media Director

   Collective Measures Media & Analytics

   Oct 2016 — Present · Minneapolis, MN, US

   Lead integrated media strategy for client teams across paid search, paid social, SEO, digital display and traditional channels._Experience with client categories of ecommerce, CPG, B2B, Agriculture, Global, Entertainment, Home Renovation and Non-Profit, with goals ranging across the marketing funnel from brand awareness to lead generation and ROAS/revenue._Provide proactive thought leadership to internal and client teams regarding the constant changes in consumer behavior, the overall media landscape, platforms and technology.

Education

• Luther College

  Bachelor of Arts (B.A.), Business Management and Communications

• Luther College

  Bachelor of Arts - BA, Business Management and Communication

Skills

• Mentoring of Staff
• Consumer Insight
• Strengthening Client Relationships
• Strategic Planning
• Vendor Relationships
• Digital Strategy
• Marketing Strategy
• Outdoor Advertising
• Media Planning
• Media Buying