Ashley Tatum

About Ashley Tatum

I am a multifamily marketing professional with over 22 years of industry experience. I bring a well-rounded perspective to my role as Senior Vice President of Marketing and Business Development at Seldin Company, having worked in many different aspects of the industry including leasing, regional and executive level support, property acquisitions, and marketing for conventional and affordable communities. My specialties include new construction and property renovation lease-ups, branding and repositioning, digital marketing strategies, implementation of technology and software, and strategic advertising campaigns.

Experience

1. Senior Vice President of Marketing and Business Development

   Seldin Company

   May 2016 — Present · Tulsa, OK, US

   Oversee marketing efforts for Seldin Company’s conventional, affordable, and senior housing units across 13 states. Responsible for business development efforts to achieve growth and revenue goals.Develop marketing plans and budgets for all new developments and property transitions. Coordinate and implement property marketing strategies, including branding, website creation, digital advertising, print collateral, signage, social media, reputation management, and resident loyalty. Oversee advertising and digital marketing campaigns, including PPC, social media advertising and geotargeting. Software and Technology Experience:OneSite, Resman, EliseAI, Knock CRM, LocaliQ, 365 Connect, Anyone Home, Nexus, LeaseStar, Level One, Ops Technology, YieldStar, Uberall, Google Analytics, Costar, Rently