Ashley T.

About Ashley T.

I lead marketing and communications at the organizational level, where brand, growth, and stakeholder trust intersect. My work usually begins when marketing needs to mature: unclear positioning, fragmented channels, or strong execution without a clear line to business outcomes. I focus on setting direction, building operating systems, and aligning leadership around what marketing is accountable for. Most of my work sits at the messy intersection of brand, demand, product, and sales. I’ve led brand and digital transformation for a global public company across multiple business segments, rebuilt engagement and fundraising engines for a national nonprofit, and supported executive leadership through high-visibility moments, including crisis communications. I’m hands-on with strategy, messaging, measurement, and talent, but my goal is always to build systems that scale, reduce dependency on individuals, and make impact visible to the C-suite and board. A few examplesA few examples- Led a company-wide rebrand and repositioning for a global public company spanning three business segments, creating a unified brand system and messaging architecture adopted across digital, sales, and external communications within 6 months- Built a modern digital and marketing operating model from the ground up, reallocating spend toward high-performing channels, resulting in 29% YoY traffic growth, 44% increase in impressions, and 40% engagement growth- Expanded sales pipeline contribution through targeted product campaigns, industry events, and sales enablement support across multiple verticals, strengthening alignment between marketing and sales execution- Established clear editorial standards and executive messaging frameworks to support leadership visibility, crisis communications, and national media moments, ensuring consistent, trusted narratives across internal and external stakeholders.If marketing can’t clearly explain its impact on growth, trust, or revenue, the work isn’t finished.CORE LEADERSHIP FOCUS- Brand & positioning at scale- Growth, demand, and revenue alignment- Executive, internal, and crisis communications- Marketing operations, measurement, and ROI- Team leadership and external partnersOPERATING ENVIRONMENT: Built and scaled marketing operations using modern tools to make performance visible and repeatable. Adobe Creative Suite | HubSpot | Google Analytics | SEMrush, CMS platforms | Marketing automation, paid media, and publication tools

Experience

1. National Marketing Manager

   Sharps Medical Waste Services

   Aug 2025 — Present · Houston, TX, US

Education

• Southwestern College

  Master's degree, Operations Management and Supervision

• University of Arkansas at Pine Bluff

  Bachelor of Business Administration - BBA, Marketing