Ashley Tabatabaei
Manager, Customer Segment Strategy @BMO
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WORK HISTORY
Manager, Customer Segment Strategy @BMO
Toronto, ON, CA
Led cross-functional teams in the development and execution of a new credit strategy, ensuring the successful national rollout of a Cross-Border credit solution.Utilize data insights to identify customer needs, driving improvements in product engagement through targeted campaigns and strategic offers.Oversee the planning and execution of seasonal campaigns, collaborating with internal teams and external partners to drive customer acquisition and maximize share of wallet.
EDUCATION
Universitat de Barcelona
Bachelor of Business Administration - BBA, Business
McMaster University
Honours Bachelor of Commerce (B.Comm)
SKILLS
ABOUT ASHLEY TABATABAEI
I\'m a product leader with 5+ years of experience in product management, customer strategy, and building partnerships, mainly in the Financial Services space. I\'ve got a solid track record of creating and rolling out product strategies that hit business goals and deliver great customer experiences. I\'ve led cross-functional teams, juggling complex projects, and making sure everyone’s on the same page. I’m passionate about developing customer centric experiences that solve real problems and keep people engaged and satisfied.
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