Ashley Strosnider
Head of Editorial at Compose.ly | Driving customer-focused editorial strategy (and writing a novel by night!)
- Role
- Head of Editorial at Compose.ly
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Ashley Strosnider
I head the editorial department at Compose.ly, a leading content creation platform that connects businesses with professional writers and editors. With 10+ years of experience in the publishing and digital media industry, I have developed and executed editorial strategies that deliver high-quality, SEO-friendly, and reader-focused content across various formats and channels.As the leader of a global team of in-house and freelance editors and writers, I oversee the production, quality, and impact of content deliverables for a diverse range of clients and industries. I leverage my expertise in SEO analysis, inbound marketing, and editorial best practices to ensure content aligns with client goals, brand voice, and audience needs. I also manage editorial capacity, workflows, and processes and measure and report on editorial performance and outcomes. My mission is to bridge the gap between brands and their audiences by telling stories and empowering readers.
Experience
Head of Editorial
Jun 2022 — Present · remote || Seattle, WA, US
As Head of Editorial, my key function is ensuring the quality of our content teams’ core deliverables by defining and implementing a scalable and effective customer-focused editorial strategy. I strive to define and implement a scalable and effective customer-focused editorial strategy, through managing editorial production capacity, quantifying editorial impact, and advocating for quality, reader-focused content that is both inclusive and accessible. • Manage a team of four full-time in-house employees, as well as 200+ freelance writers and editors across the globe producing SEO content at scale for a variety of clients across industries• Define editorial workflow for in-house quality assurance processes• Collaborate cross-departmentally to define quantitative metrics for the quality and effectiveness of editorial in maintaining scalable quality• Lead the AI-assisted content service team• Led the staff augmentation writer placement service team
Education
University of South Carolina
MFA, Creative Writing
2009 — 2012
Belmont University
BA, English
2004 — 2008
Skills
- Ap Style
- Press Releases
- Microsoft Office
- Marketing Communications
- Publications
- Quarkxpress
- Social Media Marketing
- Indesign
- Copy Editing
- Copywriting
- Literature
- Blogging
- Research
- Creative Problem Solving
- Advertising
- Poetry
- Manuscript
- Chicago Manual
- Photoshop
- Proofreading
- Event Planning
- Presentations
- Public Speaking
- Editing
- Newsletters
- Books
- Writing
- Teaching
- Publicity
- Freelance Writing
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