Ashley Spicer

About Ashley Spicer

Hi, I’m Ashley - a marketing leader with a focus on translating marketing strategy into execution and delivering meaningful business results at scale. My background spans both agency and in-house environments. I spent ten years in client services at marketing agencies, developing deep expertise in CRM and advertising while balancing stakeholder needs, operational realities, and measurable outcomes.For nearly a decade at Comcast, I’ve held a range of increasingly complex roles supporting customer marketing, stakeholder engagement, and sales enablement within a large, matrixed organization. I’ve led consumer marketing programs, shaped marketing strategy through a centralized center of excellence supporting four geographically dispersed teams, and currently guide the development of sales enablement materials used by more than sales representatives to exceed sales targets.My strengths center on relationship building, clear communication, and structured problem solving - particularly when aligning strategic objectives with executable plans. I’m known for creating clarity in complex environments, improving processes, reducing costs, and using performance insights to inform decisions and improve outcomes. Colleagues rely on me to navigate ambiguity, connect the right stakeholders, and lead cross-functional initiatives forward with focus and accountability.As a people and program leader, I’ve managed teams of one to four direct reports, overseen marketing budgets of up to $15M, and provided operational leadership for cross-functional teams of 20–40 contributors. I regularly partner with Directors and Vice Presidents to prioritize investments, optimize resources, and scale marketing programs. I’m motivated by work that helps people and organizations operate better - and by building high-performing teams and marketing solutions that deliver lasting impact.

Experience

1. Sr Manager, Gtm Planning

   Comcast

   Apr 2025 — Present · Manchester, NH, US

   Lead sales enablement support for the Xfinity residential suite of services, maintaining a library of 250+ marketing materials, inclusive of collateral, job aids, and brochures, aiding 600 field representatives in achieving 105% of annual sales goals- Consolidated content management systems from five providers to one, centralizing materials, making tactics ubiquitously available across the enterprise, and creating a consistent and improved end user experience, while realizing annual cost savings of Leveraging content management platform to create a design system for sales materials, maintaining the versions available to end users while reducing creative production from 160 tactics to 30 templates- Manage ~$3 million budget allocated across 6 agency partners, comprised of creative agencies, production vendors, and sales enablement tool providers- Oversee two direct reports with a focus on growth and professional development along with requisite performance management

Education

• Bentley University

  Bachelor's degree, Marketing

• Bentley University - McCallum Graduate School of Business

  Master of Business Administration (M.B.A.), Marketing

Skills

• Requirements Gathering
• Communication
• Management of Direct Reports
• Digital Marketing
• Continuous Improvement
• Email Marketing
• Integrated Marketing
• Reporting & Analysis
• Database Marketing
• Project Management
• Direct Marketing
• Analytics
• Organization
• Financial Tracking
• Account Management
• Campaign Management
• Marketing Strategy
• Creative Services