Ashley Orman Smith
Market Manager @CSX
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WORK HISTORY
Market Manager @CSX
Jacksonville, FL, US
Design, market and support sales of CSX Transportation services to customers in responsible product areas• Develop marketing strategies/game plan for key product areas• Partner with Sales team to develop value proposition(s) for the products under responsibilities• Develop industry knowledge and expertise for product areas of responsibility through market research and monitoring competitor activity and create strategic marketing plans accordingly• Evaluate market evolution and key customer/competitive initiatives; identify plan and infrastructure expansions in partnership with Industrial Development• Support pricing and contracting issues, along with managing communication deliverables (e.g. collateral, presentation materials, customer updates)• Lead project and process initiatives related to key products; compile standard and/or ad hoc reporting and analysis
EDUCATION
University of Florida
Master's Degree, International Business; Certificates: Global Management and Tourism and Hospitality Management
University of Florida
Bachelor of Science in Business Administration, Finance; Minors: Entrepreneurship and Dance
ABOUT ASHLEY ORMAN SMITH
Analytical and goal-driven professional, offering progressive experience in category management, pricing analysis, and staff supervision; complemented with solid academic background in business administration. Adept at assessing relative pricing position across different markets, identify the latest trends and competitive market environment, and ensuring optimized volume and margins to meet company’s objectives and drive profitability. Effective at leading and developing teams to ensure productivity, while building strong partnerships with clients and all levels of management. Known for strong commitment to providing quality service and professionalism.
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