Ashley Sims

About Ashley Sims

Experienced and results-driven Marketing Manager with a strong track record of success in…

Experience

1. Marketing and Communications Director

   Disability Solutions

   Mar 2023 — Present

   As Marketing & Communications Director, I lead the strategic development and execution of integrated marketing initiatives to drive brand visibility, audience engagement, and business growth. My role spans brand strategy, demand generation, digital marketing, and communications, with a strong focus on accessibility and consistency across all channels.• Brand Strategy & Voice: Define and evolve brand identity, messaging, and tone to create a unified and authentic customer experience.• Website Management: Oversee the design, content, and performance of the company website with a focus on web accessibility to ensure inclusive access for all users.• Demand Generation: Lead multi-channel campaigns to attract, convert, and nurture leads, leveraging data-driven insights to improve pipeline and ROI.• Content Strategy: Develop a comprehensive content plan that supports the buyer journey, drives thought leadership, and ensures accessibility across formats.• Go-to-Market Strategy: Collaborate with cross-functional teams to execute product launches, aligning messaging with market needs and business goals.• Event Coordination: Manage planning and execution of events, webinars, and trade shows to increase visibility and generate qualified leads.• Public Relations: Direct media relations, press releases, and executive communications to build brand credibility and market presence.• Marketing Operations: Implement and optimize tools, workflows, and reporting systems to streamline execution and measure performance.• Podcast Production: Lead production, guest coordination, and promotion of the company podcast, ensuring inclusive content with accessible transcripts.• Marketing Accessibility: Champion inclusive marketing practices across campaigns and digital assets, ensuring they are accessible and resonate with diverse audiences.

Education

• Dickinson State University

  Bachelor of Science (B.S.), Business Administration/Art Entrepreneurship

  2007 — 2011

Skills

• Event Planning
• Outlook
• Event Management
• Customer Experience
• Marketing
• Digital Photography
• Microsoft Word
• Team Leadership
• Microsoft Office
• Sales
• Photography
• Account Management
• Retail
• Marketing Communications
• Dreamweaver
• Illustrator
• Creative Writing
• Leadership
• Teamwork
• Customer Satisfaction
• Training
• Outlook Express
• Process Improvement
• Project Management
• Photoshop
• Time Management
• Inventory Management
• Adobe Creative Suite
• Sales Operations
• Customer Service
• Data Entry
• Marketing Strategy
• Social Media
• Public Speaking
• Indesign
• Powerpoint
• Microsoft Excel
• Advertising
• Team Building