Ashley Ward Segura

About Ashley Ward Segura

Lover of content. B2B Marketing leader. Mountain biker. Dog and cat person. Probably planning a campaign, presentation, or a trip right now.Hi, I’m Ashley, a marketing strategist, speaker, and operator with 15+ years of experience helping brands turn messy content and disconnected marketing efforts into systems that actually work (and connect with real humans). Currently: Leading all things marketing at SearchLab Digital, a performance-focused SEO and PPC agency helping local businesses grow through strategy, education, and measurable results. I’m in the lab building campaigns, streamlining marketing ops, and telling the world just how damn good this team really is.Along the way, I’ve: • Scaled startups, SaaS brands, bloggers, and eComm businesses with marketing and content strategies • Built four profitable marketing companies from scratch • Led teams of 3 to 20+ across content, SEO, paid media, and strategy • Spoken at global conferences like SMX Munich, BrightonSEO, TBEX Puerto Rico, Pubcon, Engage, and Semrush Spotlight • Been named #11 in the Top 100 Content Marketing Influencers of 2022 and featured in SEOFOMO’s Inspiring Women in SEO To FollowI’ve worked inside scrappy startups, corporate companies, and scaled agencies. I’ve owned the content calendar and the marketing P&L. I love the strategy and the execution. And I’m happiest when helping businesses clean up the chaos and build something sustainable.I also co-founded ContentYum, a pay-as-you-go content shop for brands that want better content without the bloated agency model.

Experience

1. Director of Marketing

   SearchLab

   Jun 2025 — Present

Education

• Humboldt State University

  Bachelors of Arts, Journalism

  2009 — 2011