Ashley Schuhart
Marketing + M&A Integration Leader | Retirement Services & 401(k) | Driving Post-Acquisition Growth, Brand Alignment & Client Communications in Complex, Regulated Environments
- Role
- Marketing Manager at Definiti LLC
- Location
- Escondido, CA, US
- LinkedIn followers
- 500 followers
About Ashley Schuhart
I lead marketing and M&A integration for retirement services firms, helping organizations turn acquisitions into aligned, growth-driving brands.My focus is post-acquisition integration—aligning messaging, systems, and stakeholders while building marketing strategies that drive client engagement and adoption. I work across leadership, sales, and operations to ensure marketing isn’t a support function, but a driver of clarity and momentum.My work has reduced onboarding timelines by ~25%, increased executive alignment by 20%+, and improved adoption through structured communication and rollout strategies across multiple integrations.I specialize in regulated environments where precision and trust matter, particularly within 401(k) and retirement plan services.If you’re scaling through acquisition or need marketing that connects strategy to execution, let’s connect.
Experience
Marketing Manager
Aug 2025 — Present
Lead multi-channel marketing strategy (digital, email, events) for a national retirement services firm, aligning campaigns to client engagement and business growth prioritiesDrive marketing alignment across leadership, sales, and operations, ensuring consistent messaging and execution across a complex, regulated environmentSupport post-acquisition brand integration and communications, contributing to seamless transitions and unified market positioningOwn Definiti Academy initiatives to expand education-driven engagement for clients and partners
Education
QC Event School
Certificate, Meeting and Event Planning
The University of Iowa Tippie College of Business
Master of Business Administration - MBA, Business Administration and Management, General
California State University San Marcos
BA, Communication
2006 — 2008
Skills
- Writing
- Content Writing
- Photography
- Brand Development
- Social Networking
- Public Relations
- Media Relations
- Google Analytics
- Fundraising
- Marketing Strategy
- Social Media Marketing
- Marketing Communications
- Online Marketing
- Online Advertising
- Email Marketing
- Marketing
- SEO
- Press Releases
- Social Media
- Newsletters
- Blogging
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