Ashley Schmidt Howell

Sales Enablement Leader @NIQ Brandbank

Drove the NIQ Brandbank & Label Insight go-to-market plan creating the joint pitch deck, all materials including eBooks, videos, infographics, pitch deck, to support roll out and training the team on the joint value proposition. • Owned and managed the ‘Digital Depth Audit’ managing interns that audited the top 40 retailer website and helped write report, promote report, blogs, videos and webinar on report resulting in 200 marketing qualified leads and ten sales qualified leads as result of audit. • Worked with sales to create targeted account-based marking programs for top ten retailers resulting in three plus sales qualified leads in the pipeline. • Support and drove a successful launch our B2BC solution in Benelux and built brand awareness and buy-in for larger vision and automated connectivity which included: o Execute successful internal trainings (10+ leading up to launch) receiving the highest feedback of any new product launch. o Creating internal training sales enablement resources. o 20% customer retention with interim solution. o 50 new prospects for B2BC solution.