Ashley Saychaleune
Paid Search Manager at Mpath (Kinesso)
- Role
- Paid Search Manager at KINESSO
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Ashley Saychaleune
Hi! I am CUNY Hunter college graduate with a Bachelor’s in Psychology and a minor in Asian American studies. I also have an ABA-approved Paralegal Certificate from Long Island University and completed COOP’s digital marketing apprentice program. What motivates me is learning more technical and soft skills to help me grow personally and professionally. I am currently a Paid Search Manager at Kinesso. I have a passion for helping others in their career journey. I’m always eager to learn more and continue growing my career in paid search. If you’d like to chat, I’d love to connect!
Experience
Paid Search Manager
Feb 2024 — Present
Manage budget pacing and annual forecasts, adjusting spend for incremental funding or reductions• Lead cross-platform account audits and restructures in Google and Microsoft Ads, executing strategic rebuilds via Veeva• Oversee optimization across 100+ campaigns, improving CPC, CTR, and Search Impression Share while mentoring junior specialists• Execute A/B testing across ads, keywords, and landing pages to drive performance gains• Deliver monthly performance reports and present data-driven insights and optimization roadmaps to clients
Education
COOP Careers Fellowship
Digital Marketing Apprenticeship, Digital Marketing
Hunter College
Bachelor's degree, Psychology
Long Island University
ABA Certified Paralegal Program
2020 — 2021
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