Ashley Russell
- Role
- Lead Channel Marketing Specialist at Transamerica
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Ashley Russell
Experienced marketer with a demonstrated history of working in the entertainment…
Experience
Lead Channel Marketing Specialist
Feb 2023 — Present
Works with stakeholders throughout the business to plan and prioritize campaigns for an audience of independent insurance agents in the U.S. and Canada - Oversees the timely completion of marketing assets such as brochures, emails, SMS communications, etc- Reviews and edits outgoing communications, ensuring a high degree of accuracy - Serves as a liaison with legal and compliance in facilitating approval of collateral - Performs campaign analytics reporting and shares findings to optimize program performance - Develops new approaches for content delivery through A/B testing, UX research and following current marketing best practices - Manages the department’s Senior Creative Services Specialist and Email Specialist
Education
College of Coastal Georgia
Associate's Degree
2007 — 2010
Kennesaw State University
Bachelor's Degree, Communication and Media Studies
2010 — 2012
University of Colorado Denver
Master of Business Administration - MBA, Marketing
2019 — 2022
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