Ashley Romero

About Ashley Romero

As a first-generation college student pursuing my BBA in Marketing with a Professional Selling Concentration and a minor in Mass Communication at Texas State University, graduating in Summer 2026, I’m driven by a deep passion for sports, creativity, and connecting people through impactful marketing strategies.My goal is to become a Marketing Director for a professional sports team, where I can blend my love for athletics with my skills in branding, promotions, and communication.Throughout my academic journey, I’ve built a strong foundation in marketing principles, consumer behavior, and promotional strategy—applying these skills through leadership roles as a Class President, Head Manager for the Girls’ Soccer Team, and Lead Caregiver Teacher. These experiences have sharpened my ability to lead teams, manage projects, and communicate effectively across diverse audiences.Being bilingual has also strengthened my ability to connect with different communities and understand marketing from a multicultural perspective—an advantage I plan to carry into my future career.I’m known for my work ethic, creativity, and ability to turn ideas into action. I believe that marketing isn’t just about selling a product—it’s about storytelling, emotion, and building connections that last.

Experience

1. Street Team

   Texas State Athletics

   Aug 2025 — Present

   Promote athletic events by distributing marketing materials, engaging students, and driving event attendance.• Support event operations through setup, coordination, and fan engagement activities.• Enhance brand visibility and strengthened campus community relations by creating excitement around game days.

Education

• CYPRESS LAKES HIGH SCHOOL

  High School Diploma

• Texas State University

  Bachelor of Business Administration - BBA, Marketing