Ashley Rogers
Regional Marketing Director
- Role
- Regional Marketing Director at Jersey Mike's Subs
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Ashley Rogers
Marketing professional with experience in hospitality, specializing in brand strategy…
Experience
Regional Marketing Director
May 2021 — Present · Minneapolis, MN, US
Regional Marketing Director (MN & WI)Responsible for all marketing strategies and regional charitable partnerships for over 112 Franchise owned locations across Minnesota and Wisconsin.• Developed local store marketing plans to drive same store sales growth while exceeding positive growth thelast four years.• Liaison to Corporate Marketing team to ensure local store marketing plans developed are aligned with corporate goals and broader brand messaging.• Developed and executed a digitally enabled market wide catering sales plan, including a customer feedback and follow up module.• Responsible for oversight of third party delivery partners.(Example: DoorDash, Grubhub, Uber Eats, White Label and EZ Cater)• Responsible for developing, implementing and overseeing all in-store and digital marketing for new opened store locations.• Successfully trained and developed Franchise Marketing Coordinators.•Appointed to the Board of Directors for Special Olympics Minnesota and contributed to raising $3M over four years through strategic partnerships, fundraising initiatives, and community engagement.• Managed and tracked customer relationship management (CRM) platforms, including Salesforce andSOCI, to ensure accurate data, reporting, and sales pipeline visibility.• Helped develop and produce marketing collateral and communication pieces—including brochures,flyers, B2B promotional mailers, and social media AD campaigns—to support brand awareness andaudience engagement.•Built and maintained key partnerships with advertising, retail, billboard and out-of-home media agencies,ensuring cohesive campaign execution across multiple markets.•Led quarterly in-market meetings to align franchisees and operators on consistent execution of marketingcampaigns and promotions.•Drafted and distributed press releases announcing new store openings, product launches, and communitypartnerships.
Education
Conrad N. Hilton College
Bachelor's degree, Hospitality
2014
St. Cloud State University
Bachelor of Science, Hospitality Administration/Management
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