Ashley Robinson
Director of Sales Operations @Lidl US
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WORK HISTORY
Director of Sales Operations @Lidl US
Provide strategic oversight of multi-unit operations across a $275M market, leading five District Managers and supporting 23 store locations with over 600 employees across Northern New Jersey and New York City• Align field leadership with corporate strategy, translating executive priorities into actionable operational plans and performance expectations• Analyze KPI performance, operational risk, and productivity metrics to identify improvement opportunities and deliver data-driven recommendations to senior leadership• Conduct site assessments to evaluate execution, compliance, customer experience, and productivity, ensuring consistent operational standards across locations• Lead operational planning and readiness for new market expansion, directing staffing strategy, leadership onboarding, and execution for seven new store openings
EDUCATION
Seton Hall University
BA, Public Relations
Nassau Community College
Associate's Degree, Liberal Arts and Sciences/Liberal Studies
SKILLS
ABOUT ASHLEY ROBINSON
Operations executive with a track record of driving performance, growth, and operational discipline across complex multi-unit environments. Experienced leading high-volume markets, building and developing district and regional leadership teams, and translating executive strategy into consistent field execution. Known for strengthening operational infrastructure, improving performance metrics, and delivering results in fast-paced, growth-focused organizations.Brings a strategic, data-driven approach to leadership with deep experience in market expansion, new store openings, and performance optimization across large territories. Trusted partner to executive and board-level stakeholders, recognized for aligning teams around clear priorities, building leadership pipelines, and creating operational environments that sustain growth, accountability, and customer excellence.
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