Ashley Renz
Product Marketing Leader | Expert in narrative strategy, technical storytelling & GTM | Builder of high-performing teams that accelerate adoption and growth
- Role
- Sr Director of Product Marketing at Salesforce
- Location
- Spokane Valley, WA, US
- LinkedIn followers
- 500 followers
About Ashley Renz
I bring calm to chaos.As a natural problem solver who thrives under pressure, I’ve helped transform global event planning and execution while building and delivering on world-class customer marketing practices as Director of Customer Marketing for Salesforce. My focus on driving customer satisfaction, retention, and growth has triggered the innovation and improvement of marketing strategies, processes, and campaigns—leading to product adoption and overall revenue growth.Throughout my last 10 years of progressive leadership experience with Salesforce, I’ve been known for infusing positivity and levity into the workday and leveraging my wicked sense of humor to really connect with my people and make them feel like they’re more than just an employee- CAREER HIGHLIGHTS - Introducing and refining processes now modeled by the broader organization for developing a content strategy, identifying speakers, and coordinating logistics for global customer events. Realizing CEO’s vision and transforming global event speaker lineup from subject matter experts to customer advocates, significantly boosting session attendance Building high-performing teams of customer-focused marketing leaders from identifying talent to mentoring, developing skills, and celebrating individual contributionsLET’S CONNECT: I’ve been described as process-oriented, a connector, a natural coach, and mentor. I’m working on expanding my professional network and would love to connect with like-minded professionals in my field. Send me a connection request, and let’s get to know each other! Send me a Connection Request (Please \"Add a note\" or \"Personalize invite\" to get a response!) Or send an email to a••••••••@gmail.comWORK LIFE BALANCE: When I’m not cultivating client relationships or collaborative partnerships and capturing customer stories for marketing collateral? I enjoy cross-fit, reading, writing, and spending time with my husband and two kiddos!SPECIALTIES: Customer Marketing, Customer Relationship Management (CRM), Product Adoption, Enterprise Software, Software as a Service (SaaS), Salesforce.com, Customer Experience, Customer Satisfaction, Community Engagement, Client Relations
Experience
Sr Director of Product Marketing
Aug 2023 — Present · WA, US
Education
San Diego State University
Bachelor of Arts – BA, History and Philosophy of Science & Technology
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