Ashley Randall
Award-Winning Creative Marketing Leader | 20+ Years Driving 360° Global Campaigns for Disney & Major IPs | Expert in AV Creative & Multi-Platform Launches, Franchise Strategy
- Role
- Creative Director - Disney Branded Television at Disney Entertainment
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Ashley Randall
Award-winning creative marketing leader with 20+ years of experience driving global…
Experience
Creative Director - Disney Branded Television
Mar 2017 — Present · Burbank, CA, US
Lead global creative marketing campaigns for high-profile streaming and linear launches across Disney+, Disney Channel, Disney Jr, and franchise brands. Oversee AV strategy, creative tone, and 360° campaign execution for titles spanning tween, preschool, family, and adult audiences.Recent Project Highlights:Percy Jackson and the Olympians (Disney+)• Led the global creative campaign for Disney+’s Percy Jackson and the Olympians, delivering a cinematic, high-stakes launch that drove 13.3M views in six days and sustained Top 3 global rankings.Descendants: The Rise of Red (Disney+)• Directed the global launch of Descendants: The Rise of Red, bridging franchise eras with music/talent integration to deliver Disney+’s most-viewed Disney Branded TV movie premiere—6.7M views in 3 days, 33M in 12 weeks.Goosebumps (Disney+/Hulu)• Launched the multi-platform campaign of Goosebumps on Disney+/Hulu, blending nostalgia with modern horror to achieve a Top 5 Hulu debut and strong organic TikTok traction. Mickey Mouse Clubhouse+(Disney Jr./Disney+)• Modernized a legacy preschool hit and achieved #3 in Disney+ Kids Top 10 with 14M minutes streamed in week one.Doctor Who (Disney+ Globally excl. UK)• Drove global Disney+ launch of Doctor Who, targeting younger audiences and securing a Nielsen Top 10 debut with 5M+ trailer views in 72 hours.Leadership & Operational Impact• Grew and restructured the creative team to support an expanded portfolio across Disney Jr, Kids franchise, and Disney+ Family content.• Introduced efficiencies: trained writer/producers as preditors, reducing headcount per project and improving ownership.• Pioneered virtual set and Unreal Engine workflows; early adopter of AI creative tools (Adobe Firefly).• Mentored junior staff and interns into leadership of small teams or founding creative companies.
Skills
- Film
- Video Production
- Post Production
- Television Directing
- Video Post-Production
- Adobe Creative Suite
- Digital Media
- Final Cut Pro
- Media Production
- Avid Media Composer
- Voice Over
- Entertainment
- Broadcast Television
- Television
- Social Media
- Video Editing
- Copywriting
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