Ashley Poore
Marketing Strategy • Communications • PR • Pursuit Strategy | Director at IKM Architecture | MBA (Pitt Katz)
- Role
- Director of Marketing Strategy, Communications, and Public Relations at IKM Architecture
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Ashley Poore
Director of Marketing Strategy with 15 years of experience bridging the gap between data-driven insights and firm-wide growth. With a background in both Procurement and Marketing, I specialize in connecting the dots to transform complex market data into actionable company strategy. At IKM Architecture, I’ve spearheaded the evolution of our market sector strategy and overhauled our core messaging to align with a shifting competitive landscape.This same curiosity extends beyond my professional life through a lifelong passion for travel. For me, traveling is what makes me feel whole; there is nothing quite like the experience of a new culture to open your eyes to new things and remind you that there is always more to discover.
Experience
Director of Marketing Strategy, Communications, and Public Relations
Jun 2023 — Present
Lead the firm’s Marketing, PR, and Communications overseeing a multi-office team and driving firmwide growth through strategy, brand visibility, and pursuit optimization.• Direct messaging and positioning across five core market sectors: Healthcare, Education, Workplace, Science & Technology, and Civic & Cultural.• Partner with BD to align pursuit strategy and client engagement, helping secure strategic work across key sectors.• Oversee the execution of ~100 proposals per year, contributing to over $100 million in awarded construction value and achieving a 16% win rate increase in 2024 following the implementation of a standardized proposal lifecycle process using the Shipley method.• Created and operationalized foundational marketing infrastructure, including Key Performance Indicators (KPIs), Standard Operating Procedures (SOPs), and an updated file management structure to support consistency and scalability.• Rolled out a social media strategy, resulting in 15% LinkedIn audience growth from 2023 to 2024.• Launched a firmwide email marketing campaign to amplify thought leadership, firm news, and project updates to external audiences.• Lead and develop a three-person team across Pittsburgh and Cleveland• Guide the firm’s messaging strategy, ensuring a unified voice across digital, print, proposals, PR, internal communications, and editorial channels.• Manage CRM systems and marketing data tools to improve pursuit planning, client tracking, and strategic outreach.• Spearheaded the firm’s external communications strategy through media engagement, publications, and speaking opportunities.
Education
University of Pittsburgh Joseph M. Katz Graduate School of Business
Master of Business Administration - MBA
University of Pittsburgh Joseph M. Katz Graduate School of Business
Micro-Credential, Marketing Strategy
University of Pittsburgh Joseph M. Katz Graduate School of Business
Micro-Credential, Leading People in Organizations
University of Pittsburgh Joseph M. Katz Graduate School of Business
Micro-Credential, Marketing Analytics
Carlow University
Bachelor of Science, Business Management (Minors: Marketing and HR Technology)
Canon McMillan High School
High School
2004 — 2008
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